It looks like those iPhone price cuts were just the thing Apple needed to drive sales, as this weekend Apple’s iPhone reached the 1 million sold mark.[…] Thanks to obeezy for providing this nice story on Digg.
What other users say about this:
geminitojanus: Erm, I guess we’re not counting that (roughly) $550,000,000 revenue gain as anything, then. (yes, it’s all gained revenue; they’re giving back $100 in the form of an in-store credit, which means they give away roughly $80,000,000 of crap, probably mostly spent on software/iPod gadgets made in China for pennies on the dollar).
thickdrummer: Its a pretty big assumption that everyone with a $100 gift card will spend it on an item totalling exactly 100 dollars. What about if people want to get $100 dollars off a new Mac, or an iPhone for their partner or a new iPod Classic? I’m pretty sure Apple make more than $100 profit on every Mac they sell. Besides, you can’t put a price on good publicity. Its worth it for the positive PR alone.
gene1102: They might lose 80M for now, but because of these price drops, there’s a good chance they’ll get a bigger market share, in effect potentially gaining 1B+
theoryhybridlp: So they lose $80 per phone?
streak: If you knew Apple’s product roadmap, you might not have such questions.