12 Effective Strategies Apple Uses to Create Loyal Customers

longdongsilver7“When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it’s obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apple’s control; it’s part of a well-thought-out plan to deliver strong products and create an Apple culture.”[…] Thanks to longdongsilver7 for providing this nice story on Digg.

What other users say about this:

Nescirian: To summarise:
http://cache.gizmodo.com/gadgets/images/iProduct.gif

jpincheira: I don’t really care ’bout it. Apple is just good at design, love their products designs even if they’re not pretty cutting-edge, but design says it all.

britoca: fuck apple.

flyinsquirrel: configured a Mac Pro:

Memory upgrades
Apple: 1 2GB (4 x 512MB) Add $299
Newegg 1: Mac memory http://www.newegg.com/Product/Product.aspx?Item=N82E16820148046 (2x1gb) $176.49
Newegg 2: PC memory http://www.newegg.com/Product/Product.aspx?Item=N82E16820161677 $67.99
Second hard drive
Apple: 500GB 7200-rpm Serial ATA 3Gb/s [Add $329]
Newegg: Same specs $99

Apple: Apple Cinema Display (20″ flat panel) [Add $599]
Newegg 1: http://www.newegg.com/Product/Product.aspx?Item=N82E16824009101 26″ $599
Newegg 2: http://www.newegg.com/Product/Product.aspx?Item=N82E16824009108 20″ $199 (on sale for $179 when i checked)
2 usb and 2 firewire ports are nice but are they worth an extra 400 bucks?

I’d love to support apple but come on people this is a fucking ripoff

the only thing apple has proved itself usefull is in gadgets, the same way microsoft has proved usefull in games (granted through bungie) and office software

whatthefu: “Proprietary formats: Apple products are often not compatible for use with other systems, at least where customer transitions are concerned. If a user has a digital music collection comprised entirely of .aac files, it’s not likely he’ll want to start from scratch with a new MP3 player that won’t accept them. Instead, this customer will probably look at replacing his old Mac with a new Apple model when the time comes.”

How the fuck is that a good thing?

elder: it’s true, but the fact is that mac.. just works instead of a pc. this is how Apple creates fanatics customers: By providing a good product (too often that cost too much)

jabberwolf: Apple is a CULT.They make the customers think THEY had the hand in the creation of the product. That THEY will have the newest innovation on the block. So basically Apple lies. They miss alot of features that other products already have and mostly spin rather then create anything new.
They have the most patents applied but not passed. They try to trademark every name they can to steal market share in that manner as well.
For this trademark and logo, you are allowed to give Apple more $$ for being the idiot you are for buying the same products others have.

PC users really dont give a dam who the maker is so long as it works. There was a review of customer service ratings- both Apple and Gateway were tied. The difference is, for PC’s you can get 3rd party products that arent making you pay for marketing.

Another trap Apple makes users believe is that Apple can run more OS’s then PCs can. Um thats because Apple participates in the lock down of their OS and restricts it to their hardware. Which is another point, that hardware is less available to Macs and so are very useful drivers only found for WZ or Ubuntu – SLI or Crossfire for instance.

There is also the DRM debate. Apple capitalized on Napster’s demise and offered the record companies their DRM to sell to customers on all their ipods. Now Jobs , 5 yrs later after making billions, is claiming he wants to do away with it? If the macfans believe in that tripe, then they are not only cult members, they are retarded!

johanm: slightly more appealing that RIAA’s “join us or we will sue you” approach

edwartica: I wonder if apple music is ever going to resurect their lawsuit, considering (if I remember right) they reached an agreement that apple computers would NOT get into the music industry.

littlecynicism: I love apple as a company, but I hate their OS.

And, the truth is, that while the guy who plays Mac on their commercial is really attractive…I like PC better. Mac is too cool and I feel for PC. Its a little bit alienating to be less cool than your computer.

xtraa: What a horrible crime to create satisfied customers with a productline that fits.

It would be better to act like Sony and MS: take care that nothing works together.

So the morons have to buy twice.

Neurothustra: “Complete solutions: Apple’s products complement and complete each other. Buy an iPod, and you can download music via iTunes. For the average user, most Mac programs are produced by Apple. This sort of control over the entire user process, from hardware to software, strengthens customer loyalty. Apple users generally don’t have to stray to find products and solutions they want.”

Funny how this is considered good for Mac, but when Windows does it, it’s Anti-Trust.

smoothdogg00: Out with the iFanBoys! Revolution!

Shawn4168: Interesting how #5 (proprietary formats) is exactly what keeps me from ever becoming an Apple customer.

eatbeefjerky: The ONLY reason Apple products sell is because they look pretty. That’s it. In 2000, how many people had Macs? Not that many. Not a whole lot of people. Why? They weren’t especially pretty, were they? Then they started coming out with the fruity colored iMacs, and the iPods, and OSX and more iPods and more shiny white Macs and Macbooks… and people started buying them! Now all these Apple fanboys and girls tout the superiority of OSX and all of Apple’s products, but really… there’s nothing all that special about them except how pretty they are. Which is nice, everyone likes pretty machines… but unless you really really like paying extra for shiny white plastic or you really really really really REALLY like OSX, there’s no real reason to buy a Mac over a PC (particularly a PC on which you plan to run Linux).

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